After reading this book, your influence knowledge radar will be activated, enabling you to recognize and utilize universal triggers that prompt people to change. You will possess the necessary insights to decipher underlying strategies and unlock numerous avenues related to the topic. With this knowledge, you’ll be equipped to identify various techniques, principles, and means of influence employed by global leaders or utilized by prominent companies and influencers to achieve their objectives. You’ll then be able to integrate these strategies into both your business and personal life.